The Difficulty of being (rightly) Known.
1. My words are very easy to know, and very easy to practise; but there is no one in the world who is able to know and able to practise them.
2. There is an originating and all-comprehending (principle) in my words, and an authoritative law for the things (which I enforce). It is because they do not know these, that men do not know me.
3. They who know me are few, and I am on that account (the more) to be prized. It is thus that the sage wears (a poor garb of) hair cloth, while he carries his (signet of) jade in his bosom.
The Disease of Knowing.
1. To know and yet (think) we do not know is the highest (attainment); not to know (and yet think) we do know is a disease.
2. It is simply by being pained at (the thought of) having this disease that we are preserved from it. The sage has not the disease. He knows the pain that would be inseparable from it, and therefore he does not have it.
Loving one's Self.
1. When the people do not fear what they ought to fear, that which is their great dread will come on them.
2. Let them not thoughtlessly indulge themselves in their ordinary life; let them not act as if weary of what that life depends on.
3. It is by avoiding such indulgence that such weariness does not arise.
4. Therefore the sage knows (these things) of himself, but does not parade (his knowledge); loves, but does not (appear to set a) value on, himself. And thus he puts the latter alternative away and makes choice of the former.